DATA DRIVEN HEALTHCARE POLICY

Welcome to Strategic Directions Rx, where strategy meets real-world data and experience

Our Team

In-depth knowledge and experience to drive meaningful change.

Chief Analyst

Jeremy Counts

A second generation pharmacist, Jeremy has lived his entire life in the healthcare industry. His analysis and strategies have been used in legislative efforts across the United States to the benefit of patients, healthcare professionals and plan sponsors.

A notable healthcare reform advocate, Jeremy wields his social media presence like a hammer to drive grassroots calls for change. Jeremy's multimedia work to educate the public and lawmakers led him to be recognized as one of the top 10 most influential pharmacists of 2024 and he works tirelessly behind the scenes to organize allies and hone a unified message.

Senior Vice President

Cindy Warriner

Cindy is a licensed pharmacist, consultant and advocate who excels at bringing stakeholders together to transform health care and improve patient outcomes. Cindy's experience managing complex programs, developing educational tools and team building are an invaluable resource when crafting strategies.

Cindy has been on the forefront of healthcare as an innovator and energetic advocate for pharmacists and patients alike. Appointed by three Governors to serve on Board of Pharmacy and Virginia State Board of Health, Cindy is a recognized authority of the healthcare industry and the policies surrounding it.

Our Mission

At Strategic Directions Rx, we believe that there is a world in which patients receive affordable, quality care, healthcare professionals are paid sustainably and plan sponsors save money. Our mission is to make this world a reality.

Cindy Warriner, Jeremy Counts, Otto Wachsmann, Aaron Rouse, and Anna Peoples

How We Do It

Data, Strategy, Resonance

Using in-depth data and analysis, we identify areas that will be most impactful both to our clients and politically.

Using this information, we develop complex strategies to navigate challenges both legislative and within the healthcare industry.

We then execute this strategy with coalition development and messaging that will resonate with allies, targeted audiences, and the general public.

Find Out What We Can Do For You

Get in touch with us to discuss your strategic goals and how we can assist you in achieving them. We are here to help you navigate the complexities of the pharmacy industry and legislative process.

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